É uma iniciativa da agência italiana AdmCom (http://admcom.net) que encoraja as pessoas e se reinventarem diariamente e estimular a criatividade.
It contains 366 illustrated business cards which show 366 different, imaginative professions (one per day in 2008), all of them addressed to the person who receives the box.
The initiative has been developed over different media (i.e. www.yoc2008.com), allowing users to create and customize their own business cards or to send a particular business one to a friend.
http://www.flickr.com/photos/yoc2008 If you like YOC, word of mouth will be greatly appreciated by us: feel free to send the URL to your friends!
YOC_BOX: Advertising Agency: Admcom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Manuel Dall\’Olio
Copywriters: Silva Fedrigo, Massimiliano Pancaldi
Illustrator: Manuel Dall\’Olio
Released: January 2008
The Yoc team AdmCom s.r.l Via A.Canova, 13 40138 Bologna, italy tel. +39 051 531580